In January 2025, we reached a significant milestone at the CCF Children Cancer Foundation. During an intensive brand workshop, we took the time to pause and reflect, as well as look boldly ahead.
The aim was to review and refine the core values of our organisation and further develop them for the future. What values underpin us? What do we stand for — today and tomorrow? How can we communicate our mission clearly, credibly and powerfully?
Values, Mission and Vision: Our Foundation for Sustainable Action
These were at the heart of the workshop, which focused on our brand values, mission and long-term vision. Through open dialogue, we challenged existing assumptions, embraced new ideas and developed a shared understanding as a team of what CCF stands for and the direction we wish to take in the coming years.
This work is not an end in itself. Having a clear attitude and common goals is essential if we are to act authentically and effectively as an organisation, especially in such a sensitive and important field as supporting children with cancer.
